LMAO at this commercial. Copywriters, the people who write commercials, are some of the most creative people in the professional world. Every day they strive to entertain, brand and sell you a product in sixty seconds. In this brilliant example without a single spoken word.
It intrigues, informs, entertains and sells to the customer’s most pressing needs… and is just a superb piece of branding. When you stop laughing, watch it again and notice that the entire commercial is built around a deep knowledge of the product and the customer; this results in a message that speaks directly to the customer’s most pressing performance needs.
Become your brand in everything you do.
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