The Over-Looked Job Search Marketing Tool: Your Email Address

In a competitive job search, the little things can make a big difference and the way you introduce yourself is one of them. As one of the first things any recruiter or potential employer sees, your email address is s a powerful marketing tool that the smart job hunter doesn’t miss. But for job hunters like [email protected], [email protected] and [email protected] it’s a lost opportunity.

Now might be a good time to retire those college era addresses like binky, bigboy, and DDdoll, or at least restrict them exclusively to non-professional activities where they won’t detract from your professional reputation.
Your ISP allows you to use a number of different e-mail addresses, so take advantage of this and add an e-mail account devoted exclusively to your job search and career management affairs. Create an email address that speaks to your professional identity, for example, [email protected] or [email protected] A profession-focused email address acts as a headline that tells the recipient who is calling, and offers some idea of what the communication is about.

When names like [email protected] are already taken, you will be encour­aged you to accept something like [email protected]  You can do better, try adding your area code: [email protected], your zip code, [email protected], combine them [email protected] or your town, [email protected], You might also try an address that is profession-specific, [email protected] and combinations of these, such as [email protected], which would tell a Long Island NY employer that you are a top accountant living in Nassau County. Each adds useful information to an employer in your local target market, but won’t detract for someone outside of that market.

In a competitive job search, the little things can make a big difference and the way you introduce yourself is one of them.

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