|Martin Yate CPC
NY Times Bestseller
Professional Resume Servies
Your resume is on resume banks, you’ve sent it in response to company job postings, and adapted and developed it to fit your LinkedIn profile. Each of these actions acts like a baited fishhook, but just sitting back and waiting for a bite isn’t the fastest way to land your first job, when everyone else is doing the same damn thing.
Nothing happens in the professional world without conversations taking place, and that holds for your first job search too. Without people talking, interviews don’t get scheduled and job offers don’t get made. That’s why the focus of your job search everyday should be, “How do I get into
|For more advice for emerging professionals,
check out “Knock Em Dead Secrets & Strategies
For First Time Job Seekers” available on Amazon
conversation as quickly and as often as possible with the people who can hire me?” According to Caroline Dowd-Higgins, Director of Career and Professional Development at the Indiana University Maurer School of Law and host of CBS radio’s Career Coach Caroline, “You should spend 90 percent of your time talking to people.”
How Companies Survive
Look at it this way: The only way a corporation survives is by earning money through sales and marketing activities. Like it or not, your job search is a sales and marketing job too. Marketing activities are the baited fish hooks you throw out, while sales is all about getting into conversation with customers to understand their needs and sell them your product or service. The sales function exists because marketing alone—positioning the product in places where potential buyers will see it (your social media profiles and resume in resume banks) —is never enough for consistent profitability. The same need for sales and marketing activities applies equally to you in your job search.
Your successful job search, like any sales campaign, depends on your getting into conversations, as quickly and as often as possible, with people who can make the decision to hire you. Right now you are the sales team and the product and that means your job is mostly concerned with getting into conversation with the people who can give you interviews and make job offers.
Target Companies To Approach
The recent grads who break away from the pack are the ones who are committed to guiding the trajectory of their lives, rather than letting life just happen to them. Influencing what happens in your future demands doing more than creating media profiles and uploading your resume to resume banks etc. You need to identify all the companies without your area who might hire someone like you; and after that, you need to locate living, breathing people within those companies who you can talk to.
Who to Approach Within Your Target Companies
Your first step is to identify who you want to talk to and how you are going to find them. The people you want to start conversations with as quickly and as often as possible are:
- People holding the job titles one, two and three levels above the one you want.
- Corporate recruiters.
- People who hold the same job title you want to get—because when you’re starting out, everyone has more experience, so you’re not a threat. These people will have jobs in the departments where you want to work, and will know the high-value job titles one to three levels above you.
Develop High-Value Networking Assets
Put these titles together and you have a hot-list of the high-value job titles that represent the people who are most likely to know about suitable jobs for you and who are in position to hire you or make the right introductions to someone who can. These are the people you want to get into conversation with as quickly and as often as possible.
These are the titles and people you want to bring into your growing professional networks, because these are your future colleagues and they can have a decisive effect on this and future job searches. Building such profession-relevant networks is critical to your success in life, these are your professional colleagues, and for as long as you are in this profession, they will be the people who can help you most.
Paying It Forward
Professional relationships thrive on reciprocity, so just as you hope for help with the things you need, you must also be prepared to help your colleagues whenever the opportunity arises. Building professional networks where these job titles predominate will get you into the conversations that will ease your transition from the classroom to the professional world. For practical tactics on building these networks, check out Knock Em Dead – Secrets & Strategies For First-Time Job Seekers.