Table of Contents
- 1 Makeover Tip #1 Understand what your customer is buying
- 2 Makeover Tip #2 Use a Target Job Title
- 3 Makeover Tip #3 Ditch your Job Objective
- 4 Resume Makeover Tip #4 Include a Performance Profile
- 5 Makeover Tip #5 Showcase Professional Skills
- 6 Makeover Tip #6 Scatter Keywords
- 7 Free resume advice is available, on-demand!
Have you written a resume that just doesn’t seem to be working? Hint. If you aren’t getting interviews, it’s not working. Here are six of my top tips for giving
your DIY resume a quick makeover. Be sure to read to the end to find out how to get even more free help if you need it.
Makeover Tip #1 Understand what your customer is buying
“Understand and sell to your customers’ needs” is the phrase that underlies all business success stories. In the same way, you need to create a resume tailored to your customers: the people in a position to hire you.
Your resume will work better when it focuses on the skills and experiences you bring to the responsibilities and deliverables of a specific target job. This requires that your resume focus on how employers think about, prioritize, and describe that job’s deliverables.
Makeover Tip #2 Use a Target Job Title
Seven out of ten resume writers forget to follow contact information with a target job title. Every movie, TV show or book starts with a title: it gives focus and draws you in. A Target Job Title will help make your resume more visible in database searches and will give the recruiter immediate focus.
Makeover Tip #3 Ditch your Job Objective
Starting your resume with a job objective is a waste of time and space. No recruiter or employer cares what you want until they know you have what they want. Your resume gets, on average, a first-time reading of 6 seconds so the first section is where you will either grab or lose the reader’s attention.
Resume Makeover Tip #4 Include a Performance Profile
The first section of your resume should carry the title “Performance Profile,” and it should profile your ability to do this job. That’s why Secret #2 told you how to get inside your customer’s head and understand both his needs for this job and how he thinks about and expresses those needs.
Take the most common requirements from your Target Job Deconstruction (TJD) and rewrite them as your Performance Profile. Because long paragraphs are hard on the eyes, keep yours to a maximum of five lines; this can be followed by a second paragraph or a list of bullets. This will aid database visibility and create immediate resonance with a recruiter’s tired eyes.
Makeover Tip #5 Showcase Professional Skills
Clear identification of the skills you bring to a target job is critical to your resume’s database performance and to a strong first impression on a recruiter. Following your Target Job Title and Performance Profile should be a Professional Skills or Core Competencies section.
This is simply a list of all the skills you bring to the job. Placing this list near the top improves your performance with search engine algorithms, and provides the recruiter with a series of words and phrases that drive home your suitability.
Makeover Tip #6 Scatter Keywords
Repeat each skill listed in the Professional Skills section in the context of the jobs where that skill was developed and applied. This puts your skill claims in context for the reader, and every time you mention a skill a second or third time, it doubles and triples your resume’s ranking in a search that uses those words.
Free resume advice is available, on-demand!
Is the idea of writing a DIY resume intimidating? That’s understandable, because your resume is the most financially important document you will ever own. I strongly recommend professional resume writing services, but understand that they are not an affordable option for everyone, so I’ve written Knock Em Dead Resumes & Templates. It contains 500+ of my best resume tips, plus there are 100 downloadable MS Word resume templates. And the best news? You can now read this book absolutely free, and take advantage of my advice and the resume samples any time day or night, on the Knock Em Dead FreeReader.