Table of Contents
Thursday, August 15, 2013
“If you have a strategy, you have a chance of succeeding in living life on your terms.” — Interview with Martin Yate, CPC (Part Two)
|Martin Yate CPC
NY Times Bestseller
Professional Resume Services
(For more information about Martin, his books and services, please visit his website.)
In Part One, you introduced us to the concept of MeInc. For those who have been employed for several years or longer—how can they shift their thinking from being a “company man/woman” to being the CEO of Me Inc.? It is never too late to start as long as you start as soon as you understand and buy into a game plan that gives you more control over your destiny.
- Core career. Salary, vacation, benefits, unreliable but still the best route to some measure of financial stability. Plus it is the training ground for all your parallel career endeavors, it is where you learn how and why business works the way it does.
- Entrepreneurial career. This is where you learn to bring money in your own front door, with an entrepreneurial career there is nothing between you and your customer. This is scary but it’s the only way to have job, and with it, financial security. You can learn lessons about running a company of your own, everyday you go to work in your core career job.
- Dream career. Anything that puts “juice” in your life, a dream career can be anything you want it to be. You pursue it for the fulfillment it gives you, and if you apply the Knock Em Dead career management philosophy you just might turn a dream career into an entrepreneurial career. The only difference between the two is cash flow.
Most people think a resume is a recitation of all they have done. It isn’t. At Knock Em Dead we have had a resume writing service for almost two decades, and we’ve learned that a stalled job search went off track because of an inadequately conceived resume.
A productive resume doesn’t even start with a review of the past; it starts with looking at where you want to go. This captures two basic business lessons:
- The customer is always right
- Find out what your customers are buying and sell it to them.
We have a unique approach to doing helping our clients do this, and once they understand it, the same tactics can be used for identifying and pursuing promotions on that new job.
|Secret & Strategies
for First-Time Job Seekers
In Knock ‘Em Dead —Secrets & Strategies for First-Time Job Seekers, you provide sample interview questions. Can these questions also serve as a basis for private ‘soul-searching’ —as a way to examine your overall life trajectory and need for improvements or changes in certain areas?
Oh absolutely, I give the questions and then what is behind each one and what the interviewer is looking for by way of answers, so that you can answer honestly and well without sounding like a snake-oil salesman.
For the aware reader, this section is also all about self-discovery and identifying the next steps of your personal professional skill development program.
We do resume and social media profile writing and have done for years. If you buy a resume package it comes with Knock Em Dead books and five hours of streamed video job search training, plus a one hour coaching session with me to answer questions and worries about the job search.
I have been doing this for a lifetime, and whatever the problem might be, I have almost certainly seen it before and helped someone work through it.
What are the three key takeaways you want readers to gain from Knock ‘Em Dead —Secrets & Strategies for First-Time Job Seekers?
- This is your life, there are no do-overs, what you make of it is up to you.
- You can live life or watch it pass you by as you sit in front of the TV every night.
- It’s your choice. You can learn what it takes to change the trajectory of your life going forward, or you can regret not doing it years from now.