How to Write a Discoverable Resume

For your resume to work it has to be discoverable in resume database searches, be visually accessible for those lightning-fast recruiter scans, and speak intelligently to a hiring manager.

This means your resume needs to be focused on a single target job, or it will not be data dense enough to be discovered by recruiters in those database searches. You need to focus on a single target job and tell the story that best qualifies you for that job. It should be long on information demonstrating your ability to satisfy the employer’s needs, and short on irrelevancies like your objectives.

A target-job focused resume has greater opportunity to be data-dense and that means it will soar up the list in searches and will have a much greater likelihood of being read.  A well organized, visually accessible resume, tightly focused on employers’ needs and packed with relevant data will grab recruiters’ attention in the six second scan they often give it.

Here are some specific tips for how to write a resume that gets results:

1. Customer needs

Understand how employers think about your target job and learn how they describe it, identifying common priorities and word choice. Do this and you’ll know the story your resume must tell to get results.

2. Target Job Title

The first thing a recruiter does when searching a resume database is to enter a job title. So a target job title, coming right after your contact information helps resume’s performance in database searches and gives the reader an immediate focus. Resumes without a target job title, are much more likely to remain undiscovered.

3. Telephone Contact

List your mobile phone number and use it exclusively to keep your job search confidential. You don’t want to use company equipment of any kind for a job search and you don’t want little ones greeting recruiters on a home phone line.

4. Email Contact

Get a relevant email address dedicated to your job search and all things career related. “[email protected]” is more appropriate than “[email protected]”.

5. Add a LinkedIn Profile Badge

If you are a serious about your professional career, you need a LinkedIn profile, and access to that profile should be on your resume. Better than using your LinkedIn URL is to use the LI badge now available

You can put this with contact information at the top of your resume.You can also put it at the end, which makes the click much more likely when the resume is read and the recruiter interested in hearing more.

6. Replace Career Objective with Performance Profile

No one is interested in what you want at this stage of the game, so replace your objectives with statements that your ability to do the job, based on customer needs.

7. Add a Professional Skills section after your Performance Profile

This is a list of keywords from your customer analysis, usually in three columns, that describe your skills as they relate to customers’ needs. This backs up the statements in your Performance Profile with information on the hard skills that empower you to do your job

It helps discoverability, plus it gives the recruiter relevant hard data that encourages closer reading.

8. Repeat Skills in Context

The skills listed in the Professional Skills section need to be repeated in the jobs where they were applied. This helps your resume’s discoverability and helps the reader focus and increase interest – and that leads to interviews.

9. Resume length

The “one page for every ten years rule” is archaic. Technology has changed the job hunt. Job postings and job descriptions are more complex, and more complex jobs require more explanation. Resume length should be determined by the story your resume has to tell. No one has ever read the first two pages of a resume, liking what they read and then on turning to a third page rejected the candidate – it simply does not happen.

10. Don’t overlook technology skills

Even if you don’t work in the technology professions, you almost certainly use technology in the execution of your duties. Whatever technology you use is important to include in your resume.

11. You might need multiple resumes

Prioritize the different jobs you can do then build a primary resume focused on your #1 choice. Create additional resumes for alternate jobs, just make copies of your primary resume, re-title it and edit to reflect the different focus of that alternate job option.

12. The first page needs to grab the reader’s attention

Understand customer needs (tip #1). Start your resume with a Target Job Title (tip # 2), followed by Performance Profile (tip #6) that shows you can do this job. Next include a Professional Skills Section (tip #7) that packs keywords about your skills and then repeat them in your work history to show them applied in context (tip #8)

If you find yourself stuck and creating a resume has become an overwhelming task, or if you’ve tried your best and the resume you’ve written is failing to get you results, you may want to try hiring a professional resume writing service.

Our credentialed resume writers have the expertise it takes to turn your story into job-targeted, SEO optimized, custom  marketing documents that will get you job interviews. Plus, our resume packages include two sessions with me – one at the beginning to discuss your goals, and then a full hour career coaching session once your resume is delivered. You also get a cover letter, job search training videos and my latest career management books. For more information please call me at (678)815-5996.

 

 

Knock Em Dead

Knock Em Dead

NY Times Bestselling Author at Knock Em Dead
With 17 books and two optical patents to his name and as someone who last danced with a professional ballet company at age 55, he is clearly one of those who has turned ADHD into a superpower. Martin is also a recovering alcoholic of some years standing, and exchanging one obsessive compulsion for another; he particularly enjoys collecting prohibition-era cocktail shakers.
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