|Martin Yate CPC
NY Times Bestseller
Professional Resume Services
You Need To Develop A Professional Brand
Nice as that would be, social networking is a different beast when you’re using it for professional purposes. A Facebook account is worthwhile, but far more important is LinkedIn, which is different from Facebook in many ways, not least in the ways you communicate with and connect to others. You need to make a professional impression, and you need to understand the etiquette, if you want to get the most out of your LinkedIn presence.
Amongst the many resources that are useful to professionals, Linkedin has
| For more advice for emerging professionals,
check out “Knock Em Dead Secrets & Strategies
For First Time Job Seekers” available on Amazon
thousands of special interest groups, many for job hunters and many more that are profession-specific. Belonging to groups and connecting with other members of your target profession is one of the easiest and most efficient ways to build a professionally relevant job-search network.
You probably can’t add substance, but you can make comments like this: “I just received my accounting degree from _____ and am entering the professional world, and this was a really helpful.” Notice that along with the gradual visibility that comes from making posts, flattering the original poster, and getting noticed by all the other people who comment, you have also announced your credentials and stated who you are and what you are looking for without being crass and asking for help finding work. Jacqui Barrett-Poindexter, owner and chief career writer at CareerTrend.net who understands these issues as well, agrees and weighs in with some good advice: “Comment on something specific that another person is saying. Be polite and detailed; add value. Don’t over-interact. Step lightly into the conversational water at first.” It’s a no-brainer to subsequently approach each of these discussion posters to connect with you, using your common membership in the group as a bond.
You can get good mileage by postings blogs and articles from influential sources, which others will comment on. You should read the professional press and blogs, and when you see something that seems to have real relevance to your profession, post a link to the article. Then make link requests to anyone who comments.
When you sound like a professional colleague interested in improving skills and understanding, or finding solutions to common problems, your questions will have the right tone. You will make contacts who respect your professionalism, and who would never guess how much time you actually do spend fooling around on Facebook! You can learn more savvy job search and career management tactics in the just published Knock Em Dead – Secrets & Strategies For First-Time Job Seekers.
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