|Martin Yate CPC
NY Times Best Seller
35 Years in Career Managementtion
It’s time to stop thinking of yourself simply as a pawn in the employer’s game, because this POV defines your career as a series of jobs and has you psychologically shackled to employers who cannot and will not offer you long-term security. In a less secure professional world than anyone has ever known, you need a tougher, more pragmatic approach to managing your professional life.
MeInc, like any company, needs products and services that evolve to meet the changing needs of its customers (potential employers). These products and services are the bundle of skills, behaviors and values that define you. To survive and succeed over the average career span of some 50 years, MeInc must continue to develop, differentiate and sell these skills to a targeted customer base: employers who hire people like you.
Long-term success depends on how well you coordinate the activities of the different departments that allow you to achieve your goals. A successful MeInc needs these departments:
Product Research & Development
To keep your skills in sync with market demands. Keeping tabs on what employers are looking for when they hire people like you, allows you to build the skills that keep you a marketable commodity; and in the process maintain a viable brand.
To develop strategies and tactics for professional growth. Strategic planning looks at your professional and industry sector horizons for changing weather patterns. Strategic planning should deliver offensive and defensive career management strategies, planning for consistent professional growth yet being prepared for recessions, layoffs, age discrimination and the like. It helps you identify the strategies to implement today that will take you to where you want to be tomorrow.
Accounting & Finance
For fiscal prudence. Most professionals are good consumers, whose media induced craving for instant gratification leads them to live beyond their income and borrow against their dreams. You, on the other hand, should focus on building MeInc, which means living within your means, so that you can invest yourself in the tools that will deliver the dreams of your tomorrows.
For positioning, branding and sales. Marketing communications (Marcomm) initiatives enable you to establish visibility and credibility in your professional marketplace. This includes your active involvement in professional associations and online networks, to create an ever-widening web of professionally useful contacts. Your involvement helps build skills and relationships, resulting in your increasingly visibility and credibility with professional colleagues and headhunters.
Your career will span half a century and, statistically, job changes will probably happen about every four years; plus, recessions will come round every seven to ten years. MeInc is only as stable as its sales strategies are responsive to these realities.
This means career management skills such résumé, networking, job search, interview and promotional strategies should be seen as critical tools for survival and success; it’s the only way strategic career moves will always happen on your timetable. Once in a new position, you will work to earn your place in the inner circle that exists in all departments and companies, that place where all the plum assignments, raises and promotions live.
Re-think your place as a pawn in someone else’s game. In this less secure world, commitment to a MeInc mindset gives you permission to reinvent and brand a newly empowered you. It’s within your grasp to control the trajectory of your professional destiny.