|Martin Yate CPC
NY Times Bestseller
35 Years in
I am one of those people who sometimes suffers from Work Avoidance Syndrome, so recently when I received an e-mail from firstname.lastname@example.org, I opened it. “Bigbear” was approaching me for advice on serious resume and career problems, but why should I take someone seriously when he so plainly doesn’t take himself seriously?
Are you, like BigBear, one of the millions of professionals damaging their professional reputations by making careless e-mail mistakes? E-mail has become the default business communication tool, and your job search e-mails play a significant role in how you are perceived. This perception in turn colors the way your professional communications are interpreted.
E-mail Addresses Define Your Professional Brand
Your e-mail address is the caller ID that tells the reader who is trying to get through; it defines the way you are seen by others, and it’s the most enduring symbol of your professional identity, your brand. Names like email@example.com or firstname.lastname@example.org may have been funny once, but you cannot hope to be taken seriously if you don’t take yourself seriously.
Create an e-mail address that captures the essence of your professional brand, such as SystemsAnalyst@hotmail.com or TopAccountant@juno.com. Names that speak directly to your job are often already taken, and your e-mail provider will encourage you to accept variations like email@example.com. Before accepting one of these, try variations that are relevant to your professional world: adding your area code—TopAccountant516@juno.com—your or zip code—TopAccountant11579@juno.com—or your town—TopAccountantCharleston@juno.com.
Subject Lines Define Your Professional Competency
Your subject line is your headline: it tells the reader what you are writing about, and draws her in if it is relevant to her interests. This means a good subject line improves the odds of your e-mail getting read. Furthermore, your e-mails are also saved and filed for future retrieval and reference, just like paper documents. So if the subject line’s irrelevancy makes it difficult to archive appropriately, you will be viewed as inconsiderate and—because you obviously don’t have an organized archival system yourself—unprofessional and probably incompetent.
The Message Defines Your Professional Manners
Your greeting determines if your message will be read with any degree of engagement. No greeting or a generic greeting tells your reader that you don’t know, or can’t be bothered to use, his name. Good manners and common sense dictate that if you want something from the recipient (an introduction or an interview, perhaps) you start with a personalized greeting. With those at your level whom you know personally, it is okay to use a first name: “Hello Jack” or “Good Morning Jane.” Those senior to you in age or position should be addressed more formally as Dear Mr. Black, or Dear Mr. James Black. Courtesy, respect and professionalism always score points.
Message structure. Your message needs to be accessible to tired and distracted eyes in order to communicate. There are these things called paragraphs, which contain a logically connected sequence of thoughts. New thoughts get their own paragraph. Blocks of type longer than 5 lines are hard to read, as are lines longer than 6 inches
Spell check. There is no excuse for misspelling someone’s name: take the time to check and confirm. E-mail also comes with spelling and grammar checks that can scan every word of your message before it’s sent and save you from being labeled sloppy.
Your sign-off. “Yours sincerely,” “With thanks,” “Regards,” followed by your name is the work of a moment. Lack of an appropriate sign-off gives the impression that you don’t care, or simply never learned professional manners.
Professionalism is defined in many ways, but always included in each definition is the awareness and motivation to pay attention to the little things. E-mail is a powerful communication tool that you will be using for rest of your days, and every e-mail you send will shape someone’s perception of your professionalism. You control the message, so your reputation should be in good hands.
A lot that goes into written communication during a job search. Here are some useful resources:
· How to execute a network-integrated job search Knock ’em Dead 2012: The Ultimate Job Search Guide
· Knock ’em Dead Job Search Letters & Templates,125 Microsoft Word letter templates for every letter you’ll need in your job search