Tuesdays 60 Second Resume Tactic
Make Your Resume Talk Like Your Customer
We all know the customer comes first, that making sales and building business relationships requires getting to know your customers needs and then satisfying those needs.
So when it comes to writing a resume, why do we completely ignore this foundation on which all of business is built. If you are like most people, you write your resume, the most financially important document you will ever own, based only on what you think is important and expressed only in the way that you think is most appropriate; completely ignoring how your potential customers are prioritizing the needs of this job and the words they are using to express those needs.
Recruiters search resume databases using the approved job title and the words used in the job description. Don’t sell what you think are your strong points in a resume, find out what the customers want to buy and sell to their expressed needs.
You do this with Target Job Deconstruction, an exercise to determine how employers prioritize their needs, and the words they use to describe them. By doing Target Job Deconstruction you know what skills employers value in this job, how they prioritize those skills and the words they use to express them. These are the words and skill priorities that recruiters will us are in database searches, resume review, and initial telephone interviews:
When you take the time to understand how employers quantify your target job, you have a template for the story your resume must tell.
Join Martin every week to learn more about writing a killer resume, getting more job interviews and turning job interviews into job offers at his free weekly webcast, Mondays at noon central. Details: http://my.knockemdead.com